Claudio Lai uk

Claudio began his adventure in the luxury fashion industry as a sales agent. Later, after having developed a deep business knowledge and a long experience, he decided to design and produce its own small knitwear collection, so SZEN was created.
The original idea was to propose a few hand-stamped items, that are inside – outside reversible, a mix of solid colour and patterned articles, colourful, with a strong personality and unique. It’s immediately a success.
In the following years it’s time for Swiss Crhis jackets, made with an exclusive material and characterized by comfort, colour, classic weaves on a strongly technical fabric. The market appreciated it and admired its originality and distinctiveness.
After two years, taking inspiration from its passion for old scarves, he invented the “a scarf – a shoe” sneakers: SOISIRESOIEBLEU.

At first they were one-off pieces, produced in limited quantities, extremely exclusive; then he experimented with digital printing on leather, special treatments, combinations of materials, attention to details included the two-coloured laces.
Then, in 2013, “in bed whit you” was created, a collection of hand-stamped cashmere hats, that are completely reversible, colourful and embellished with applied stones.